{"id":7210,"date":"2021-05-04T00:00:00","date_gmt":"2021-05-04T00:00:00","guid":{"rendered":"https:\/\/bxglobal.wpengine.com\/ca\/construction-marketing\/"},"modified":"2026-01-20T10:31:47","modified_gmt":"2026-01-20T15:31:47","slug":"construction-marketing","status":"publish","type":"post","link":"https:\/\/stg2.buildxact.com\/ca\/blog\/construction-marketing\/","title":{"rendered":"Construction marketing: 10 strategies you should be using"},"content":{"rendered":"

We live in a rapidly changing world where technology is advancing at a groundbreaking speed. And with the rise of social media, remote work and online communication tools, everyone is migrating to researching and purchasing online. It is essential that if you own a small construction company or are involved in the construction industry in any way, that you take construction marketing seriously and develop a solid marketing strategy. Developing a solid strategy will guide your marketing efforts to help you stand out in the crowded construction industry.<\/p>\n

Marketing your residential construction business online a necessity. The process of changing the way you market your business might seem intimidating, but it is pretty easy to learn. A solid marketing strategy includes social media marketing, search engine optimization and other strategies to help you reach existing customers, but also increase brand awareness so that future customers can find you.<\/p>\n

If you are not sure how to promote your business, generate more leads and win more work, this blog has got you covered.<\/p>\n

Here are the 10 tips on how to market your residential construction business.<\/p>\n

1. Build\u00a0a website that you can easily update\u00a0<\/strong><\/span><\/h3>\n

Your website is the foundation of your business, and it is a critical aspect of generating leads. The more professional your website looks, the more trustworthy it will be to your potential customers. This will go a long way in helping them choose your business over other companies.<\/p>\n

Your customers should be able to easily navigate through your website on a desktop, tablet, or mobile. By using a Content Management System (CMS) like\u00a0WordPress<\/a>,\u00a0Squarespace<\/a>, or\u00a0Wix<\/a>, you can access prebuilt templates and themes to get started quickly and easily update content and images. Updates to any pages, content, or images will automatically update across each device, saving you time and effort and results in a great online experience for your customer. Having an updated website with useful, engaging content will help generate website traffic.<\/p>\n

Don\u2019t have a\u00a0domain name<\/a>? Any CMS can help you register a name and then you can get started right away.<\/p>\n

2. Create an attention-grabbing homepage banner\u00a0<\/strong><\/span><\/h3>\n

Your homepage banner is your \u201chook.\u201d It is the first thing visitors will see when they click on your website and should include:<\/p>\n

    \n
  1. \n
      \n
    1. A hero image <\/strong>is the central piece of your banner and should be a high-quality image showcasing your business. Good imagery is essential to having a great website.<\/li>\n
    2. A catchy tagline<\/strong>\u00a0consists of one or two sentences demonstrating the value your business delivers to your customers. Make sure it ties to the company brand so potential customers can get a sense of the business right away. It is always a good idea for the marketing team to do some research before landing on a final tagline.<\/li>\n
    3. Your primary services\u00a0<\/strong>summarizing who you and what you do in bullet point form ensures even speed-readers will get the gist. Remember most of your first-time website visitors won\u2019t have the time to read everything in one visit.<\/li>\n
    4. A call-to-action button<\/strong>\u00a0directs visitors to your contact page or the next step of your sales process. For example, \u2018Find out more\u2019 or \u2018Contact us\u2019 with a visual button are great ones to use it lets people know just what to do next.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

      3. Invest in photography<\/span><\/strong><\/span><\/h3>\n

      Hire a professional photographer take photos of completed projects to showcase the quality of your work for your website\u2019s portfolio page and for placement on your social media platforms. Book a photographer once every quarter to do a photoshoot to keep your portfolio fresh. Having good images is essential to an online presence and helps catch the attention of potential clients who might be visiting your website for the first time.<\/p>\n

      Humanize your brand and content by including images of yourself and your team too. Potential customers will want to know that they\u2019ll be doing business with real people. This is a very important part of any construction marketing strategy. People like to do business with people they feel they know and can trust.<\/p>\n

      4. Include contact information and <\/span>call to action <\/span>on every page<\/span>\u00a0<\/span><\/strong><\/span><\/h3>\n

      Contact Number:<\/strong><\/p>\n

      Include your contact number in the upper right-hand corner of every page of your website. It reminds customers that they can easily call you no matter what part of your website they\u2019re browsing. On the mobile version of your website, your customers can tap on your number in the same location. It should automatically redirect them to their dial screen, where they can hit the call button or save your number immediately.<\/p>\n

      Call to action at the bottom of every page:<\/strong><\/p>\n

      Never publish a page without guiding your customers to another page or call to action, e.g., \u2018Contact us.\u2019<\/p>\n

      Otherwise, you\u2019re just leading them to a dead-end and they\u2019re left to figure out where to go on their own, or they\u2019ll leave your website altogether. You want to keep control and push your visitors through the proper steps of your sales process.<\/p>\n

      \"\"<\/p>\n

      5. <\/span>Improve your contact forms\u00a0<\/span><\/strong><\/h3>\n

      We know it seems like longer forms could drive potential customers away, but the truth is that a qualified lead with high purchasing intent is going to fill out whatever form you give them. A solid qualified lead is gold to any construction company.<\/p>\n

      Business is a two-way street, and as much as you want to get new customers, you also want customers that will be easy to work with and are willing to give you the necessary information.<\/p>\n

      At a minimum, your contact form should have these elements:<\/p>\n

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      1. Heading<\/li>\n
      2. The subheading, which includes when they can expect to hear from you<\/li>\n
      3. Fields\n